{
  "issue_key": "vol05-no1-2017",
  "volume": 5,
  "number": 1,
  "season": "Summer 2017",
  "year": 2017,
  "sequence": 12,
  "type": "review-article",
  "section": "Review Article",
  "title": "Marketing in Emerging Markets",
  "subtitle": null,
  "slug": "marketing-in-emerging-markets",
  "corporate_author": null,
  "authors": [
    {
      "given_name": "Taslim",
      "family_name": "Ahammad",
      "credentials": null,
      "affiliation": "Middlesex University",
      "email": "taslim.ahammad@gmail.com",
      "orcid": null,
      "is_corresponding": true,
      "sequence": 1
    }
  ],
  "abstract": "The development of the research explaining the structure and operations of relations and networks in marketing channels and business in emerging markets described. The focus is on the main contribution and research themes that have underpinned the development of marketing thought in this area of study since the beginning of the modern area. A brief general picture is painted within this work of the study regarding the subject of marketing, rather than a detailed exposition of particular theories or contributions.",
  "keywords": [
    "Marketing",
    "branding",
    "research",
    "business"
  ],
  "first_page": 63,
  "last_page": 69,
  "pdf_start": 62,
  "pdf_end": 68,
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  ],
  "notes": [
    "⁴⁸ Middlesex University",
    "⁴⁹ Correspondence to: taslim.ahammad@gmail.com",
    "⁵⁰ B2C - business-to-consumer, process for selling products directly to consumers.",
    "⁵¹ B2B - business-to-business, process for selling products or services."
  ],
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  "manifest_notes": "Author line 'Taslim Ahammad 48/49'; footnote 48: 'Middlesex University'; footnote 49: 'Correspondence to: taslim.ahammad@gmail.com'. Literature overview of marketing thought (abstract: 'A brief general picture is painted ... rather than a detailed exposition'), hence review-article. Abstract and Introduction single-column; body two-column from the 'Marketing' heading. No figures/tables. Footnotes 50-51 on PDF p.64. References PDF pp.67-68.",
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