{ "issue_key": "vol05-no2-2017", "volume": 5, "number": 2, "season": "Winter 2017", "year": 2017, "sequence": 14, "type": "review-article", "section": "Review Article", "title": "Review of Influential Factors Driving Organic Food Consumption", "subtitle": null, "slug": "review-of-influential-factors-driving-organic-food-consumption", "corporate_author": null, "authors": [ { "given_name": "Salma", "family_name": "Akter", "credentials": "PhD", "affiliation": null, "email": "kazi_salma80@yahoo.com", "orcid": null, "is_corresponding": true, "sequence": 1 } ], "abstract": "The objective of the study is to understand the ecological consumers’ behaviour and intention in purchasing and consuming of organic food products. The study aims to define the features that influence consumer behaviour towards organic food. As the objective of this study is to provide an overview of consumer behavior towards organic food consumption, a secondary research project has been conducted to investigate the related impact of awareness on health consciousness consumer behaviour specifically on organic food consumption. To identify and recognise the drivers of the demand for ecological food and how these have transformed over time, the study focused on the previous literatures on organic food. The review of studies resulted in defining the features influencing consumer behavior towards organic food. According to the result of the reviewed study, the consumers’ attitude towards purchasing organic food products are strongly influenced by the variables namely Demographic Factors, Knowledge, Health Consciousness, Environmental Concerns, Price, Quality & Test, Government Support & Policy, Availability of the Product, Perceived beliefs & attitudes and Subjective norms. This study suggests that the marketers can develop effective marketing program and strategies to influence consumers positively. Marketers can emphasize the health benefits and quality of organic food which can also make these products easily available to attract consumers to buy. This study provides valuable insight into consumer behaviour regarding organic food by examining the factors that influence consumers’ intention to purchase organic food.", "keywords": [ "Consumer Behaviour", "Consumer Attitude", "Organic Foods", "Health Consciousness", "Environmental concerns" ], "first_page": 145, "last_page": 154, "pdf_start": 69, "pdf_end": 78, "references": [ { "ordinal": 1, "raw_text": "Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J. & Van Huylenbroeck, G. (2011), The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. 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(2010), “Consumers ’purchase intention of organic food in China”, Journal of the Science of Food and Agriculture, Vol. 90 No. 8, pp. 1361-7." }, { "ordinal": 50, "raw_text": "Zanoli, R. & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: Ameans-end approach. British Food Journal, 104(8), 643-653.", "doi": null, "markdown": "Zanoli, R. & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: Ameans-end approach. British Food Journal, 104(8), 643-653." } ], "notes": [ "39\\. Correspondence to: kazi\\_salma80@yahoo.com" ], "figures": [ { "kind": "figure", "file": "figures/fig-01-p71.png", "caption": "Figure 1: Theory of Planned Behavior (TPB); Ajzen (1991)", "pdf_page": 71, "text_in_image": null }, { "kind": "figure", "file": "figures/fig-02-p76.png", "caption": "Figure 2: Conceptual Model", "pdf_page": 76, "text_in_image": null } ], "files": { "html": "index.html", "body_markdown": "body.md", "pdf": "article.pdf" }, "word_count": 5177, "conversion_warnings": [ "Reference list is not strictly alphabetical (e.g. Tshuma before Tarkiainen) — kept as printed.", "Factor sub-sections under “Factors affecting the consumers’ purchase intentions towards organic food” set as level-4 headings." ], "manifest_notes": "Secondary-research review. Keywords label has no colon. Footnote marker 39 follows 'PhD' in byline. 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