{
  "issue_key": "vol09-no1-2021",
  "volume": 9,
  "number": 1,
  "season": "Spring 2021",
  "year": 2021,
  "sequence": 9,
  "type": "review-article",
  "section": "Review Article",
  "title": "Literature Review: The Use of Technology in International Markets",
  "subtitle": null,
  "slug": "literature-review-the-use-of-technology-in-international-markets",
  "corporate_author": null,
  "authors": [
    {
      "given_name": "Sisi",
      "family_name": "Wang",
      "credentials": null,
      "affiliation": "London Churchill College",
      "email": null,
      "orcid": null,
      "is_corresponding": false,
      "sequence": 1
    },
    {
      "given_name": "Mehfuzul",
      "family_name": "Haque",
      "credentials": null,
      "affiliation": "London Churchill College",
      "email": null,
      "orcid": null,
      "is_corresponding": false,
      "sequence": 2
    },
    {
      "given_name": "Golam",
      "family_name": "Faqruzzaman",
      "credentials": "FHEA",
      "affiliation": "London Churchill College",
      "email": null,
      "orcid": null,
      "is_corresponding": false,
      "sequence": 3
    }
  ],
  "abstract": "This Literature Review focuses on the importance of technology, development and application of Big Data technology in the context of the current global business environment. The paper summarises some advanced technologies applied to international marketing in recent years, with a focus on Big Data.",
  "keywords": [
    "Big Data",
    "Technology",
    "Technological advances in International Markets"
  ],
  "first_page": 55,
  "last_page": 59,
  "pdf_start": 55,
  "pdf_end": 59,
  "references": [
    {
      "ordinal": 1,
      "raw_text": "Asmaa H. Rabie, Ahmed I. Saleh, and Hesham A. Ali. (2020). Smart electrical grids based on cloud, IoT, and big data technologies: state of the art. Journal of Ambient Intelligence and Humanized Computing.",
      "doi": null,
      "markdown": "Asmaa H. Rabie, Ahmed I. Saleh, and Hesham A. Ali. (2020). Smart electrical grids based on cloud, IoT, and big data technologies: state of the art. Journal of Ambient Intelligence and Humanized Computing."
    },
    {
      "ordinal": 2,
      "raw_text": "Brodie, R. J., Winklhofer, H., Coviello, N. E., & Johnston, W. J. (2007). Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of Interactive Marketing, 21(1), 2−21.",
      "doi": null,
      "markdown": "Brodie, R. J., Winklhofer, H., Coviello, N. E., & Johnston, W. J. (2007). Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of Interactive Marketing, 21(1), 2−21."
    },
    {
      "ordinal": 3,
      "raw_text": "Chan S. Yeu, et al.\"A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's.\" Procedia - Social and Behavioral Sciences 65. (2012).",
      "doi": null,
      "markdown": "Chan S. Yeu, et al.\"A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's.\" Procedia - Social and Behavioral Sciences 65. (2012)."
    },
    {
      "ordinal": 4,
      "raw_text": "Hax, A.C. 1989, ‘Building the Firm of the Future’, Sloan Management Review, Spring, 75–82.",
      "doi": null,
      "markdown": "Hax, A.C. 1989, ‘Building the Firm of the Future’, Sloan Management Review, Spring, 75–82."
    },
    {
      "ordinal": 5,
      "raw_text": "Jinhai Li, et al. \"Research on Personalized Recommendation Based on Big Data Technology\". Proceedings of the 10th International Conference on Computer Engineering and Networks(CENet2020).Ed.. , 2020, 260-267.",
      "doi": null,
      "markdown": "Jinhai Li, et al. \"Research on Personalized Recommendation Based on Big Data Technology\". Proceedings of the 10th International Conference on Computer Engineering and Networks(CENet2020).Ed.. , 2020, 260-267."
    },
    {
      "ordinal": 6,
      "raw_text": "Qiao Guanfang.\"Application Research of Big Data Technology in Audit Field.\" Theoretical Economics Letters 10.05(2020).",
      "doi": null,
      "markdown": "Qiao Guanfang.\"Application Research of Big Data Technology in Audit Field.\" Theoretical Economics Letters 10.05(2020)."
    },
    {
      "ordinal": 7,
      "raw_text": "Saetang Wanida, Tangwannawit Sakchai,and Jensuttiwetchakul Tanapon. (2020) \"The effect of technology-organization-environment on adoption decision of big data technology in Thailand.\" International Journal of Electrical and Computer Engineering (IJECE).",
      "doi": null,
      "markdown": "Saetang Wanida, Tangwannawit Sakchai,and Jensuttiwetchakul Tanapon. (2020) \"The effect of technology-organization-environment on adoption decision of big data technology in Thailand.\" International Journal of Electrical and Computer Engineering (IJECE)."
    },
    {
      "ordinal": 8,
      "raw_text": "Wilson, N. and Holbrook, J., Improving Paleohydrologic Source-to-Sink Estimates by Merging Big Data and the Fulcrum Approach. In AAPG ACE (2018).",
      "doi": null,
      "markdown": "Wilson, N. and Holbrook, J., Improving Paleohydrologic Source-to-Sink Estimates by Merging Big Data and the Fulcrum Approach. In AAPG ACE (2018)."
    }
  ],
  "notes": [],
  "figures": [],
  "files": {
    "html": "index.html",
    "body_markdown": "body.md",
    "pdf": "article.pdf"
  },
  "word_count": 1015,
  "conversion_warnings": [
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  "manifest_notes": "Staff literature review. Very short abstract; body ('Background') starts on the same page p.55 below the keywords. Bold run-in-style sub-headings 'Application 1:' ... 'Application 5:' under 'Big Data Technology'. Affiliations from Contributors bios (all London Churchill College staff). References p.58 right col - p.59 (9pt, wider line spacing ~15pt than other articles).",
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}