{
  "issue_key": "vol09-no1-2021",
  "volume": 9,
  "number": 1,
  "season": "Spring 2021",
  "year": 2021,
  "sequence": 10,
  "type": "review-article",
  "section": "Review Article",
  "title": "Literature Review: Challenges and Opportunities of Entering International Markets",
  "subtitle": null,
  "slug": "literature-review-challenges-and-opportunities-of-entering-international-markets",
  "corporate_author": null,
  "authors": [
    {
      "given_name": "Sohel",
      "family_name": "Rana",
      "credentials": null,
      "affiliation": "London Churchill College",
      "email": null,
      "orcid": null,
      "is_corresponding": false,
      "sequence": 1
    }
  ],
  "abstract": "The trend of internationalization has increased the overall cost of production and manufacturing for businesses urging them to globalize and hire labor internationally in countries where cost of labor is low. However, this is possible only for companies which have a presence in international markets and are conducting business in several countries. This has created challenges for companies wishing to enter into international markets and maintain an equitable balance between costs and profits.\n\nWhile entering into international markets, new startup businesses have come across several challenges along with several opportunities. Some of the major challenges faced by organizations include but are not limited to differences in organizational cultures and the behavior of employees in international countries. Companies have to invest time and effort in training new employees hired internationally. They may not be certain about an employee’s loyalty and, consequently, may have to take difficult decisions about their wages and salaries. Furthermore, the changing economic conditions in countries is also a challenge for international companies because companies operating internationally are strongly affected by fluctuating economic conditions.\n\nAlong with multiple challenges come several opportunities for multinational corporations to expand into international markets. They may have better opportunities to invest and enter into multiple domains by adopting different marketing approaches. Some multinational companies have experienced positive growth in business due to fluctuating exchange rates which have proven to be beneficial for them. By having the collective skills of individuals and departments in different countries, companies can enhance the knowledge of their employees and build up the level of international expertise deemed requisite for business growth and success.",
  "keywords": [
    "International Markets",
    "Emerging Economies",
    "Business",
    "Entrepreneurship",
    "Multi-National Corporations"
  ],
  "first_page": 60,
  "last_page": 67,
  "pdf_start": 60,
  "pdf_end": 67,
  "references": [
    {
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      "doi": "10.5430/ijba.v9n5p71",
      "markdown": "Abou-Moghli, A. A. (2018) ‘Significance of Strategic Management in the Development of International Businesses-A Visionary Approach’, *International Journal of Business Administration*, 9(5), p. 71. doi: 10.5430/ijba.v9n5p71."
    },
    {
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    },
    {
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    },
    {
      "ordinal": 11,
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      "doi": null,
      "markdown": "Paunescu, C. (2018) ‘Challenges of Entering the Business Market: the Pre-Entry Knowledge and Experience.’, *Management & Marketing*, 8(1), pp. 63–78. Available at: http://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18420206&AN=90506908&h=YXDmvNlbrOSp8ZwLmN8JKJ0EgkvvdtenbEwUt2ou4fq6jUxhXw3HwnbFYT+m3B8TWdLYfb1cJvHmk1hzFklpig==&crl=c."
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    {
      "ordinal": 12,
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      "markdown": "Yener, M., Doğruoğlu, B. and Ergun, S. (2014) ‘Challenges of Internationalization for SMEs and Overcoming these Challenges: A Case Study from Turkey’, *Procedia - Social and Behavioral Sciences*, 150, pp. 2–11. doi: 10.1016/j.sbspro.2014.09.002."
    },
    {
      "ordinal": 13,
      "raw_text": "Zekiri, J. (2016) ‘Motivating Factors and the Modes of Entry in Other Markets’, EcoForum, 5(3), pp. 9–18.",
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      "markdown": "Zekiri, J. (2016) ‘Motivating Factors and the Modes of Entry in Other Markets’, *EcoForum*, 5(3), pp. 9–18."
    }
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